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Built To Sell Out
The Ticket Fairy — Artist Announce CampaignsCampaign Design2024 — 2026
RoleArt DirectionKey VisualsMotion
At A Glance
- Client
- The Ticket Fairy — a ticketing platform for festivals, club nights and touring artists across Latin America, Europe and beyond.
- Scope
- A rolling, vertical-first campaign system — artist announces, lineup reveals and venue collaborations, static and motion — for shows in Tulum, Berlin, Mexico and beyond.
- Role
- Art Direction, Key Visuals, Motion. Ongoing since 2024 — currently leading design for The Ticket Fairy Mexico's social content, thumbnails and motion.
- Problem
- Every announcement competes with an endless scroll. The design's only job is to be the reason someone stops and buys — inside strict brand and content guidelines, across dozens of artists and venues.
- Key Results
- A CTR-first design system now running across every artist announce since 2024, extended through 2026 — currently the full visual direction for The Ticket Fairy Mexico.
Medium
Social Campaign · Static + Motion
Tools
Adobe Photoshop, Illustrator, After Effects
- •Overview
- Challenge
- Reflection
- Process
The Ticket Fairy sells tickets to the shows people actually want to be at — festivals, club nights, artist takeovers. My job is to make sure the announcement is the reason they buy. For the past two years I've designed the rolling campaign system behind their artist announces and lineup reveals, and I currently lead design for their Mexico market — social thumbnails, motion and overall aesthetic.
Designs
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The Cast
(Project Credits)
- ClientThe Ticket Fairy
- Art Direction & DesignAdnan Aga
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