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World On A Plate
Global Veg Cuisine — Recipe SeriesSocial Content2025
RoleArt DirectionKey VisualsMotion
At A Glance
- Client
- SIRAJ — a German culinary blogger and writer collecting the best vegetarian recipes from around the world.
- Scope
- A vertical recipe series with a location-rooted illustration system (skylines, silhouettes, ornament) and bespoke display lettering.
- Role
- Art Direction, Key Visuals, Motion.
- Problem
- 'Recipe post' is one of the most templated formats on social media. Dozens of unrelated dishes needed one consistent visual system — without flattening what made each dish, and each place, distinct.
- Key Results
- A cohesive, repeatable visual system spanning cuisines from across the globe — turning a personal food blog into content that reads like a branded campaign.
Medium
Food Content · Static + Motion
Tools
Adobe Photoshop, Illustrator, After Effects
- •Overview
- Challenge
- Reflection
- Process
SIRAJ wanted to build something more than a recipe blog — a visual trip through vegetarian food from every part of the world he'd cooked or written about. My job was to make each recipe feel like a small piece of the place it came from, and to make the whole series look like a campaign, not a collection of photos.
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(Project Credits)
- ClientSIRAJ — Culinary & Nutrition Blogger
- Art Direction & DesignAdnan Aga
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