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Style, Systemized
FANGXIAO XIANG — Style Right Blog Channel ArtChannel Art2020
RoleChannel Art
At A Glance
- Client
- FANGXIAO XIANG — a fashion and lifestyle influencer and mom, running Style Right Blog.
- Scope
- One cohesive piece of channel art — a YouTube banner system built for desktop, TV and mobile crops.
- Role
- Channel Art & Design.
- Problem
- A YouTube banner has to survive three very different crops without losing the detail that makes it feel premium — small scope, zero room for error.
- Key Results
- One channel art system reading clean across every format — a cohesive, editorial identity matching the polish of her existing content.
Medium
Channel Art · YouTube Banner System
Tools
Adobe Photoshop, Illustrator
- •Overview
- Challenge
- Reflection
- Process
FANGXIAO XIANG needed one thing done exactly right: channel art that matched the polish of her content. A bespoke SR monogram, watercolour florals and an editorial cream-and-navy palette came together into a single banner system built to hold up everywhere her audience found her.
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The Creator
(Project Credits)
- ClientFANGXIAO XIANG · Style Right Blog
- Channel Art & DesignAdnan Aga
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